Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers
Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart and soul of your identity! Picture it: You’re the mastermind behind a brand that will revolutionize your industry. You’ve designed your logo, product(s), and mapped out your vision. You’re ready to kick things off! But…
Increasing Conversions Using SEO and Copywriting Principles
If you’re reading this, I’m guessing you plugged some keywords into Google, scanned through a few URLs, and ultimately clicked on the one that led you to this page. In this case, my plan worked perfectly. See, I’ve crafted this article not only to read well but also to rank in Google’s Search Engine Results…
Can You Hear Me Now? 6 Tips for Effective Remote Team Communication
Did you know that they have a ketchup-like sauce called Лютеница (Liutenitsa) made of chopped tomatoes, peppers, and spices in Bulgaria? Yeah, me neither, and I never would have if I weren’t part of a remote team. The number of businesses with remote teams has risen drastically over the last few years. And with that…
On-Page SEO Optimization: How We Publish Content On Your Site (And Ours)
What’s worse – no traffic or traffic with no conversions? No matter the answer, you still lose. One of my main jobs here at DCP is to ensure our clients win traffic AND sales by executing the highest standard of on-page optimization on their websites. If I don’t do my job right, the end product…
Killer Headlines Mean Conversions – Here’s How to Write Them
If you’re reading this, then two things happened – the headline lured you in, and you made it further than most of the readers I was trying to attract. That first part makes me feel good. The second? Not so much. But that’s the harsh reality of modern content – most people won’t even pause…
