Editing an Article: Transform Your First Draft Into Something Unforgettable
Two distinct processes go into producing great content – writing and editing. Writing is the easy part. I’m not suggesting that producing a magnum opus is as simple as tying a pair of shoes. But getting the words onto the page is a breeze compared to turning those words into something useful. Editing is the…
Simple SEO and Content Marketing
(Try This In Your Next Article)
The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins isn’t easy to pinpoint. Think about it like this: The differences between night and day are like, well, night and day. But what about that specific moment when day ends and night begins – when…
How to Build an Audience:
A 6-Step Framework
Picture this: You’re standing on a wobbly chair in the middle of an empty conference room, ready to pitch your brilliant idea. Are you worried about fixing the chair, or inviting people in to fill the room? Without an audience, your efforts to sell your products and services will fall flat. Having a great website…
What Is Creative Content and Why Is It Important for Your Business?
How important is creative content when crafting an effective marketing strategy? Very. Audiences love creative content, and as a business, you should too. Whether you’re developing an online course, running an e-commerce store, or looking to grow your client base, creative content is one of the most effective ways to connect with your ideal customers.…
The Importance of Thought Leadership Content
Thought leadership content is insightful, compelling, and establishes you or your business as an authority in your industry. From the outset, thought leadership content is a type of creative content that provides answers, solutions, and establishes a foundation of trust that keeps your audience engaged and returning for more. In this post, we’ll explore what…
