The Best Ecommerce SEO Tools: Get Found, Get Paid
When you’re selling online, visibility isn’t a nice-to-have. It’s the engine behind every click, visit, and conversion. Whether you’re running ads, sending emails, or building a social following, one channel still delivers the best long-term ROI: organic search. As an SEO specialist, I’m focused on the tools that help increase visibility through organic search, specifically…
On-Page SEO for Ecommerce: Key Elements for Optimization
On-page SEO for ecommerce is the most direct path to improving your store’s traffic, rankings, and revenue. It’s not optional. On-page SEO is the critical foundation you need if you want your product pages to outrank competitors, your category pages to capture high-intent search traffic, and your site to convert browsers into buyers. But on-page…
Keyword Mapping for SEO: A Smarter Approach to Better Rankings (2025 Edition)
Imagine spending hours creating content, only to see your pages buried in search results or worse, attracting traffic that never converts. That’s exactly what happens when you don’t have a clear keyword mapping strategy. Without one, your site can end up with dozens of competing pages targeting the same keyword and none of them ranking…
Canonical Tag for SEO: Kill Duplicate Content, Save Your Rankings
Duplicate content is more than just a technical issue—it’s eating into your traffic. Whether it’s messy filters, multiple versions of the same product, or your CMS creating too many similar URLs, duplicate content is silently sapping your visibility in search. Search engines don’t want five versions of every page. When your site provides several versions…
Optimizing Ecommerce Category Pages for SEO: 12 Tips for Increased Attention
Whether you’re in the business of fashion ecommerce, selling travel suitcases, or peddling camera lenses, getting your customers’ eyeballs on your product should be at the top of your list of priorities. One of the most effective ways to capture that attention is through well-optimized category pages, also known as Product Listing Pages (PLPs). Think…
