Articles by the DCP Team

  • Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!

    Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!

    SEO isn’t optional—it’s essential for Shopify success in 2025. The ecommerce landscape is more competitive than ever, and search engines remain the top source of organic traffic.  Shopify offers a strong foundation, but true optimization requires more—fine-tuning site speed, structured data, content, and internal links. As part of our Shopify SEO services, I’ve helped countless…

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  • SEO Maintenance: Essential Steps to Keep Your Rankings Strong

    SEO Maintenance: Essential Steps to Keep Your Rankings Strong

    You already know that SEO is a long-term investment. It takes 6-12 months to design and implement a successful SEO strategy. You can see the first results a lot quicker, but the full kick requires patience and maintained effort. Unfortunately, there is often the wrong belief that just because it takes a lot of time,…

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  • How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    Duplicate content is a stealthy SEO killer. It silently tanks your traffic, confuses search engines, and leaves your site struggling for visibility. The result? A traffic ghost town, low on visitors and even lower on conversions. But even though duplicate content can hurt you in the short term, this doesn’t have to be a rankings…

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  • The Benefits of Content Marketing for Ecommerce 

    The Benefits of Content Marketing for Ecommerce 

    Content marketing isn’t just a buzzword touted by sales gurus on YouTube (I mean, it is, but you shouldn’t listen to them)—it’s a proven strategy that helps ecommerce businesses drive revenue and long-term growth, not just brand awareness. When you provide valuable, relevant, and consistent content, you attract new customers and keep them coming back.…

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  • How to Analyze a Website for SEO Purposes (+ Page Mapping Template)

    How to Analyze a Website for SEO Purposes (+ Page Mapping Template)

    Every online business needs to know what’s happening with their SEO and traffic — it’s the only way to make informed decisions and grow. If you don’t have an in-house SEO expert crunching this data for you, this guide is for you. Below, I’ll teach you how to analyze your website with a Page Mapping…

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