How to Analyze a Website for SEO Purposes (+ Page Mapping Template)
Every online business needs to know what’s happening with their SEO and traffic — it’s the only way to make informed decisions and grow. If you don’t have an in-house SEO expert crunching this data for you, this guide is for you. Below, I’ll teach you how to analyze your website with a Page Mapping…
Create a Winning Content Marketing Plan (Free Template Inside!)
Is your content marketing delivering real ROI? For many brands, the answer is no. They invest years publishing content on blogs and social media — yet sales from organic traffic remain flat. What’s missing? A well-crafted content marketing plan. It’s not about flooding your channels with content. It’s about orchestrating each piece to play its…
Unlocking the Power of the Conversion Funnel: SEO Strategies for Success
The goal of every marketer is to turn curious visitors into loyal customers. But how do you ensure this transformation? The answer lies in understanding and optimizing your conversion funnel. Also known as the marketing funnel, the conversion funnel is a framework that lets businesses map out a customer’s journey, from the moment they first…
Ecommerce SEO Checklist 2025: 22 Steps to Drive Traffic and Improve Rankings
Does your ecommerce store feel like a hidden gem? You’ve got a stunning design, stellar products, and a user-friendly experience—but none of it matters if your customers can’t find you. With the right SEO strategy, your store could outperform a mountain of competitors and scoop up endless potential missed sales. This isn’t just about keywords…
Keyword Cannibalization: Don’t Let Your Site Eat Itself
Do you ever wonder why your blog posts or site pages aren’t ranking despite all the effort you’ve put in? Maybe you’ve spent hours researching keywords, writing creative content, and optimizing for SEO, but the results are disappointing. Your site might be cannibalizing itself. Keyword cannibalization might sound like something out of a dystopian thriller,…
