Articles by the DCP Team

  • How to Leverage Content Planning Tools for SEO Success

    How to Leverage Content Planning Tools for SEO Success

    Have you ever tried to run a content strategy without a plan? If so, I’m sorry for the tears, migraines, and small-to-medium fires that invariably sprouted around your office. The truth is that without a structured plan, things fall apart quickly. Disorganization, last-minute scrambles, and missed opportunities become the norm. Maintaining consistency becomes impossible, and…

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  • AI in Content Marketing: How We’re Wielding AI for Good (Results)

    AI in Content Marketing: How We’re Wielding AI for Good (Results)

    AI in content marketing uses LLM tools to automate research, generate content ideas, optimize for SEO, and analyze performance data. It helps marketers create better content faster while maintaining the human creativity and strategic thinking that drives real business results. But here’s what actually matters: How do you use AI effectively without compromising quality or…

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  • Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!

    Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!

    SEO isn’t optional—it’s essential for Shopify success in 2025. The ecommerce landscape is more competitive than ever, and search engines remain the top source of organic traffic.  Shopify offers a strong foundation, but true optimization requires more—fine-tuning site speed, structured data, content, and internal links. As part of our Shopify SEO services, I’ve helped countless…

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  • SEO Maintenance: Essential Steps to Keep Your Rankings Strong

    SEO Maintenance: Essential Steps to Keep Your Rankings Strong

    You already know that SEO is a long-term investment. It takes 6-12 months to design and implement a successful SEO strategy. You can see the first results a lot quicker, but the full kick requires patience and maintained effort. Unfortunately, there is often the wrong belief that just because it takes a lot of time,…

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  • How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    Duplicate content is a stealthy SEO killer. It silently tanks your traffic, confuses search engines, and leaves your site struggling for visibility. The result? A traffic ghost town, low on visitors and even lower on conversions. But even though duplicate content can hurt you in the short term, this doesn’t have to be a rankings…

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