Articles by the DCP Team

  • How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    Duplicate content is a stealthy SEO killer. It silently tanks your traffic, confuses search engines, and leaves your site struggling for visibility. The result? A traffic ghost town, low on visitors and even lower on conversions. But even though duplicate content can hurt you in the short term, this doesn’t have to be a rankings

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  • The Benefits of Content Marketing for Ecommerce 

    The Benefits of Content Marketing for Ecommerce 

    TL;DR About Content Marketing for Ecommerce Bottom Line: If your ecommerce business is struggling to attract qualified traffic or build lasting customer relationships, content marketing delivers measurable revenue growth by connecting with customers at every stage of their buying journey. The key advantage is that quality content builds compound value. It improves organic search rankings,

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  • How to Analyze a Website for SEO Purposes (+ Page Mapping Template)

    How to Analyze a Website for SEO Purposes (+ Page Mapping Template)

    Every online business needs to know what’s happening with their SEO and traffic — it’s the only way to make informed decisions and grow. If you don’t have an in-house SEO expert crunching this data for you, this guide is for you. Below, I’ll teach you how to analyze your website with a Page Mapping

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  • Create a Winning Content Marketing Plan (Free Template Inside!)

    Create a Winning Content Marketing Plan (Free Template Inside!)

    Is your content marketing delivering real ROI? For many brands, the answer is no. They invest years publishing content on blogs and social media — yet sales from organic traffic remain flat. What’s missing? A well-crafted content marketing plan. It’s not about flooding your channels with content. It’s about orchestrating each piece to play its

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  • Unlocking the Power of the Conversion Funnel: SEO Strategies for Success

    Unlocking the Power of the Conversion Funnel: SEO Strategies for Success

    The goal of every marketer is to turn curious visitors into loyal customers. But how do you ensure this transformation? The answer lies in understanding and optimizing your conversion funnel.  Also known as the marketing funnel, the conversion funnel is a framework that lets businesses map out a customer’s journey, from the moment they first

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