Optimizing Your Ecommerce URLs: Why Structure Matters More Than You Think
A URL (Uniform Resource Locator) is the address you type into the browser to access specific websites and pages within them. It works exactly like your house address…except you can safely share its location with strangers online. Your website is made up of URLs and the links that connect them. So, if you imagine that…
How Content Optimization Can Open Up the Traffic Flood Gates
Content optimization is the process of refining your content to ensure it meets the needs of your target audience while ranking well on search engines. Like a content refresh, it’s more than just stuffing keywords into an article – it’s about crafting content that is both user- and search-engine-friendly. While many content strategies are focused…
How to Outsource Content Writing for Your Business (Save Time, More Results)
Content outsourcing involves hiring external writers or agencies to create the content your business needs. Instead of relying on yourself or your internal team, you can leverage outside expertise to reach your content marketing goals faster. Outsourcing writing is just what you need to win back precious time and energy to focus on what you…
SEO Strategies for Fashion Ecommerce That Boost Sales
Nice shoes—want to sell them? If the answer is a serious yes, you’ll need to step up your efforts beyond a garage sale, because everyone else wants to sell their shoes too. The world of fashion ecommerce is highly competitive, so standing out and attracting organic traffic to your website can be challenging. The good…
15 Copy Editing Tips: Turn Your Content Into Shareable Art
What’s special about the compelling content you share on social media and email to your friends? Those articles serve an audience, not the content creator. Creative work that instantly captivates and holds attention influences someone’s life. So, you have to remember that transcribing the thoughts in your mind won’t always serve a B2C content marketing…
