Business Blogging Guide: Get Results Without Perfectionism
Business blogging and the fear of criticism go hand in hand. Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your B2C content marketing. If you delay publishing your writing — while you try to improve your content before anyone else reads…
10 Content Marketing Goals Worth Pursuing
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content with perfect on-page…
Executive Ghostwriting Guide: Amplify Your Brand Strategy
Have a moment to picture something a little unusual? Imagine your company’s message as a complex LEGO structure, each piece meticulously chosen and placed to create a masterpiece. Then think of an executive ghostwriter as your expert builder, intentionally snapping together the perfect words to construct a message that is true to your vision and…
Content Hubs: 5 Methods That Increase Engagement + Authority
Imagine you need to find a specific book for a research assignment. But when you go to the library to look for it, you find thousands of books in the room, none of which have been categorized or alphabetized. You know the book is there, but without some sort of organization, it’ll take hours to…
3 Ways to Persuade Someone to Buy From Your Online Store
You shouldn’t think about growing your website traffic. Actually, let me rephrase that: You shouldn’t focus on growing your website traffic. Especially if focusing on growing your traffic leads to superficial goals, such as clicks and views from people who are not the right fit for your ecommerce business and will never buy from you.…
