Content Marketing vs Product Marketing: Which Approach Fits Your Business Best?
Picture this: you’ve started a coffee company, and you need to promote it. Do you directly promote the coffee that you’re selling? Or do you hype your website to draw more eyeballs to your digital shop? It’s not uncommon to find yourself caught in this dilemma — the wedge between the two powerful strategies of…
Optimizing Your Ecommerce URLs: Why Structure Matters More Than You Think
TL;DR About Ecommerce URLs Bottom Line: If your ecommerce site has a messy navigation, inconsistent URLs, or products buried deep in complex folder structures, you’re losing out on traffic and revenue. Strategic URL architecture drives growth by making products discoverable for both Google and customers. Flat structures with separate product folders are preferred over deeply…
How Content Optimization Can Open Up the Traffic Flood Gates
Content optimization is the process of refining your content to ensure it meets the needs of your target audience while ranking well on search engines. Like a content refresh, it’s more than just stuffing keywords into an article – it’s about crafting content that is both user- and search-engine-friendly. While many content strategies are focused…
How to Outsource Content Writing for Your Business (Save Time, More Results)
TL;DR About Outsourcing Content Marketing Bottom Line: Outsourcing content marketing can help you reclaim time while accelerating results. Match your needs to the right support level—freelancers for hands-on collaboration or agencies for complete strategy-to-execution. Best ROI comes when you have clear content goals tied to business outcomes, and realistic capacity for oversight. Without solid content…
SEO Strategies for Fashion Ecommerce That Boost Sales
Nice shoes—want to sell them? If the answer is a serious yes, you’ll need to step up your efforts beyond a garage sale, because everyone else wants to sell their shoes too. The world of fashion ecommerce is highly competitive, so standing out and attracting organic traffic to your website can be challenging. The good…
