What Is a Digital Consultant? (And Why You Need One)
Are you thinking of hiring a digital consultant to help grow your business? As business owners, we tend to do everything ourselves, at least when we’re starting up. But when you reach a certain level, it becomes impossible to do everything on your own well enough to get results. If you’ve hit a wall—or you…
WordPress Ecommerce SEO: Power Up Your WooCommerce Store
Have a WordPress store but can’t seem to sell much? One of the biggest hurdles in managing an online store is visibility. Not just getting eyeballs on your service or product, but getting your store to show up in the search results. If people can’t find it, they can’t buy what you’re offering. That means…
Content Marketing for Nonprofits That Spreads Your Message
Imagine you’re in a cooking competition. The well-funded for-profit companies are like celebrity chefs with gourmet ingredients and fancy gadgets. Your nonprofit is the home cook with modest ingredients and simple tools. But here’s the secret: with creativity and passion, you can create a dish that’s just as impressive. With a solid content strategy and…
Business Blogging Guide: Get Results Without Perfectionism
Business blogging and the fear of criticism go hand in hand. Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your B2C content marketing. If you delay publishing your writing — while you try to improve your content before anyone else reads…
10 Content Marketing Goals Worth Pursuing
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content with perfect on-page…
