What Is Topical Authority? Build Trust with Expert Content
Have you ever been to a dinner party and found yourself stuck talking to a “know-it-all”? They can prattle on about anything and everything, yet when you really listen, it’s clear they’re making it up on the fly. In the world of SEO and content marketing, being seen as a credible expert, or having topical…
Best Organic SEO Services: No Hype, Just Traffic That Sells
Organic SEO services help you craft strategic marketing plans that lead to more visibility in search results. When search engines like Google and Bing display the content you create more prominently, customers are more likely to find your website before they find your competitors. Sound too good to be true? That’s why you might be…
Ecommerce Schema for Product Pages: Boost CTR & Conversions
You want the stars. You want the dollars. You want your products shown in all their colors. If you want to jazz up your product pages and outshine all your competitors in Google Search, you need ecommerce schema! The schema markup (AKA structured data) is a piece of code that provides Google and other search…
Benefits of SEO for Ecommerce: Make Sales While You Sleep
If all your customers come from paid, it’s time to build a fully owned traffic source – with the benefits of SEO for ecommerce. Why? It’s risky to be overly dependent on a single channel, which has prompted many of our ecommerce clients to reach out. I’m not surprised if it’s keeping you up at…
B2C Content Marketing That Builds the Right Connections
In the highly competitive world of SEO and content marketing, B2C (business-to-consumer) content marketing is more than just a strategy, it’s a compelling narrative that brands use to engage with consumers emotionally. Why bother with this? Why not simply bombard your customers with images of shoes, lawnmowers, project management software, or whatever else you’re trying…
