How an Improved Content Strategy Tripled Revenue for Online Course Creators

Julie Francom and Meagan Heaton are VBAC-certified doulas with 5+ years of experience and hundreds of documented success cases. They founded The VBAC Link to educate women about pregnancy and birth after Cesarean sections — publishing blog content, hosting a weekly podcast, and developing online courses.

With deep expertise and thoroughly researched, medically-backed content, the founders had the authority to lead their niche. What they lacked was a strategic framework to turn that expertise into scalable growth.

Julie and Meagan managed everything — website, podcast, content, courses, marketing, and customer support. After 180 podcast episodes with significant topic overlap, they stopped publishing regularly, and their email list and sales stagnated.

• Both founders managed every aspect of the business with no time for strategy
• 180 podcast episodes created with significant topic overlap and no keyword focus
• Publishing had stalled entirely, causing email list and sales to plateau
• Content production was reactive — no market-driven editorial planning existed

DCP built a systematic content production workflow that turned the founders' expertise into strategic, search-aligned content — without requiring them to manage the process.

• SEO foundation audit identified existing strengths, fixable issues, and baseline measurements to guide the strategy
• Keyword-focused content plan replaced reactive topic selection with search-market analysis and audience need mapping
• Production workflow provided research, keyword lists, and structural outlines for each article — making the writing process faster and more effective
• Multi-channel distribution ensured each piece reached email lists, social platforms, and search with consistent publishing cadence

The workflow was designed to be hands-off for the founders. DCP handled research, outlines, and strategy — the founders contributed their expertise without getting stuck in the tactical execution that had burned them out before.

Over 15 months of consistent, strategic content production, The VBAC Link's business metrics transformed across the board.

Monthly revenue grew from stagnation to over $7,000/month in course sales. The consistent content strategy delivered 370 relevant keywords in Google's top 10, including 40 in the top 3 positions — each one driving traffic from women actively searching for VBAC education.

Beyond the numbers, the structured workflow allowed Julie and Meagan to step back from day-to-day content operations and focus on bigger-picture business strategy — the kind of shift that makes growth sustainable long-term.