What is Reconsideration Request?
Reconsideration Request is a formal appeal submitted through Google Search Console asking Google to review a site after fixing issues that caused a manual penalty. This process applies only to manual actions—penalties imposed by Google’s human reviewers—not algorithmic demotions. Sites must fully resolve the violations before submitting the request, as unsuccessful appeals can delay recovery.
Ecommerce SEO Glossary > Google Algorithms > Reconsideration Request
What You Need to Know about Reconsideration Request
Manual Action Prerequisite
Reconsideration requests only apply to manual penalties issued by Google’s review team, not algorithmic ranking drops or core update impacts.
Complete Violation Resolution Required
Sites must fully fix all issues causing the penalty before submitting. Partial fixes or incomplete corrections result in request denial and delay recovery.
Detailed Documentation Strengthens Appeals
Successful requests include specific details about violations found, exact fixes implemented, and measures preventing future issues, demonstrating thorough remediation.
Review Timeline Varies by Complexity
Google typically responds within several days to weeks. Complex violations or sites with repeat offenses may require longer review periods and multiple submissions.
Denial Requires New Submission
Rejected requests mean violations remain unfixed. Sites must identify missed issues, implement additional corrections, and submit a new request rather than appealing the denial.
Prevention Beats Remediation
Avoiding manual actions through adherence to Google’s Webmaster Guidelines eliminates the need for reconsideration requests and prevents traffic loss from penalties altogether.
Frequently Asked Questions about Reconsideration Request
1. What types of violations require a reconsideration request?
Manual actions for unnatural links, thin content, user-generated spam, cloaking, or hacked content require reconsideration requests. Algorithmic ranking changes don’t qualify for this process.
2. How long does Google take to review reconsideration requests?
Most requests receive responses within a few days to two weeks. Sites with extensive violations or previous penalties may experience longer review times requiring patience.
3. Can I submit multiple reconsideration requests for one penalty?
Yes, if your first request is denied. Each submission should address newly identified issues and demonstrate additional fixes beyond the previous attempt’s scope.
4. What happens if my reconsideration request is approved?
Google removes the manual action, allowing the site to recover rankings organically over time. Recovery speed depends on the penalty’s severity and duration.
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