Precision at Scale:

10,000+ SKUs. One scalable SEO strategy. Real revenue gains.

The Problem: 1,000s of PDPs. Same Template. No Rankings.

This ecommerce brand in the home and HVAC space had thousands of air filter SKUs, but their size-specific pages weren’t showing up where it counted.

Keyword mapping revealed high-volume searches like “20x25x4 air filter” and “16x25x4 furnace filter” with weak or missing landing pages. With 10,000+ product variations and a custom CMS that limited manual updates, a one-by-one fix wasn’t feasible.

The opportunity? Apply programmatic SEO updates across high-priority, size-specific pages to boost visibility, engagement, and revenue, without a full-site overhaul.

The Fix: Programmatic SEO Built to Scale (and Convert)

• Added horizontal (similar sizes, different thickness) and vertical (similar thickness, different sizes) product-to-product linking across all products 
• Fixed major on-page elements and established a heading hierarchy
• Added critical product info (SKUs, dimensions, thickness)
• Converted image-only data into indexable HTML
• Wrote 100+ product-specific FAQs deployed dynamically across PDPs to boost search relevance and support zero-context shoppers

These updates made each page more searchable, more informative, and better connected.

The Results: Increased Rankings. Increased Revenue.

Growth in Organic Traffic + Visibility

• +27% increase in clicks
• +33% increase in impressions
• 3.22M total impressions over the past 3 months
• 143 air filter size pages now ranking in the Top 5

Significant Keyword Position Gains

Size-specific terms saw significant lifts:

• 16x25x1 air filter → position 11 (+6) – 3,600 volume
• 20x25x4 furnace filter → position 10 (+19) – 1,400 volume
• 18x24x1 air filter → position 12 (+8) – 900 volume
• Multiple new top 15 rankings for previously unranked terms like
  • 20x30x1 → position 11 – 2,100 volume
  • 16x25x4 → position 7 – 2,000 volume

Real Ecommerce Revenue (Increase From April to June)

• /air-filter-sizes/12x15x1: $0  → $4,236. 23
• /air-filter-sizes/34x10x1a: $0 → $1,049.30
• /air-filter-sizes/20x30x2: $52.40  → $1065.66
• /air-filter-sizes/20x54x4: $239.97  → $701.26

Multiple other size pages driving revenue between $900–$1,000+

This wasn’t theoretical visibility—it was high-intent traffic that converted.

Takeaway: SEO Wins Without the Rebuild

10,000+ PDPs, one strategic SEO rollout. With no redesign and no drawn-out content production, this brand achieved measurable growth: +27% in clicks, 33% in impressions, and thousands of dollars in new ecommerce revenue.

That’s what smart, scalable SEO looks like.

Want fast wins from the product pages you already have?

Let’s talk.