AI Search Engine Optimization
Get Found in ChatGPT, Perplexity & Google AI
We help growth-focused ecommerce brands dominate AI search engine optimization across ChatGPT, Perplexity, and Google’s AI Overviews – before they lose share of voice to faster-moving competitors.
Get Found in ChatGPT
Your Competitors Are Getting Cited in AI Search.
AI search optimization gets your brand recommended and linked by generative AI platforms, like ChatGPT, Claude, and Perplexity.
When someone asks ChatGPT “Hey, what are the best sustainable skincare brands?” or searches Google for “running shoes for flat feet”, AI tools now provide instant answers instead of search results.
The brands mentioned in those answers capture awareness and consideration while invisible competitors lose market share.
How Search Used to Work
Traditional search: 10+ clicks to compare options
How Search Works Now
AI search: Instant recommendations with attribution
“Your customers moved from comparing 10+ search results to trusting instant AI recommendations. Most ecommerce sites are still optimized for the left side.”
Jon Nastor
Founder & Head of Strategy, DCP
While You’re Optimizing for Google
Your Customers Moved to AI
Your product pages surface in ChatGPT Shop – but without the conversion optimization for zero-context arrivals
Watching competitors get recommended when your product feed has broken GTINs and duplicate SKUs hurting you across both Google Shopping and ChatGPT
Missing affiliate content partnerships that could boost your placement in high-authority review content AI tools reference
Losing direct AI referral traffic because your PDPs weren’t designed for contextless landings
What We Actually Optimize
Our AI Search Optimization Gets You Cited Where Buyers Actually Search
We ensure your brand gets recommended (with links and attribution) when AI tools answer buyer questions in your category – while protecting your existing SEO rankings and revenue streams through proven generative engine optimization strategies.
Product Page Infrastructure for AI
Clear descriptions, structured FAQs, and rich product attributes that LLMs can easily parse and cite. Your evergreen, conversion-focused PDP copy becomes strategic infrastructure.
Product Feed Optimization
GTIN accuracy, SKU management, and inventory data hygiene that feeds both Google Shopping and ChatGPT recommendations. Broken data hurts you twice now.
Zero-Context Landing Experience
PDPs optimized for direct AI referral traffic where visitors arrive with no search context, no category browsing, no brand familiarity. You won’t get a second chance to explain.
High-Authority Content Strategy
Partnerships and review placements that influence the affiliate content AI tools reference when making recommendations.
AI Search Attribution Tracking
Custom UTM tracking for chatgpt.com referrals and assisted conversion measurement that most brands aren’t even monitoring yet.
Competitive Intelligence
Track which competitors are gaining AI search visibility, analyze their citation strategies, and identify gaps where your brand can establish dominance before they do.
AI SEO Services
Complete AI Search Engine Optimization Servicesomers Moved to AI
AI Visibility Audit & Scorecard:
Comprehensive testing across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot using real buyer queries from your category
Generative Engine Optimization Implementation:
Strategic content and structured data optimization that makes your pages AI-readable and citation-worthy
Answer Engine Optimization (AEO):
Content structuring designed specifically for featured snippets, AI Overviews, and instant-answer results
LLM-Optimized Content Strategy:
Page-level enhancements that improve visibility across large language models powering AI search
Ongoing AI Search Monitoring:
Custom tracking and reporting tools that measure improvements in brand mentions and link attribution
Case Study: Collection Expansion Drove a 55% Surge in Organic Traffic
SEO isn’t instant, but in just five months, optimizing 41 collection pages delivered over 3,600 new keyword rankings and nearly 24,000 new users.
54.6%+
increase in
organic traffic
to collections
3,687+
new keywords
in Q1 2025
+190%
organic visibility
to collections
Done-For-You LLM Optimization
Our AI Search Engine Optimization Process
Step 1: AI Visibility Assessment:
We test how your brand appears across ChatGPT Shop, Perplexity, Google AI Overviews, and Bing Copilot using real buyer queries, delivering a comprehensive scorecard with A-F grades by platform.
Step 2: Product Infrastructure Optimization:
We optimize your product pages for zero-context AI referrals while implementing structured data and feed hygiene that prevents you from being hurt across both traditional and AI search channels.
Step 3: Information Architecture Implementation:
We restructure your product content as strategic infrastructure – clear descriptions, persistent FAQs, and rich attributes that LLMs can parse and cite accurately.
Step 4: AI Search Performance Tracking:
We implement custom tracking for chatgpt.com referrals and monitor assisted conversions using UTM parameters most agencies don’t even know exist yet.
Proof: We’re Already Tracking Real AI Search Results
We’re tracking conversions from AI platforms that most brands don’t even know exist yet. Early data shows these referrals convert differently than traditional search traffic. This represents a completely new traffic source that didn’t exist 12 months ago.
Real traffic and revenue from ChatGPT referrals
How customers discover our clients through AI search
Jon Nastor
Founder & Head of Strategy, DCP
What Makes This Significant
“SEO is no longer just a ranking game. It’s an information architecture game. And your product pages are the foundation.”
Perfect For Brands That Can’t Afford to Wait
Our AI search engine optimization services are built for ecommerce companies that:
- Generate significant revenue from organic search and can’t risk losing visibility
- Want to establish early presence in rapidly-growing AI search channels
- Don’t have internal resources to test and optimize across 4+ AI platforms
- Need clear priorities, measurable results, and practical implementation strategies
Why Most Agencies Can’t Do This Yet
We’re tracking actual utm_source=chatgpt.com conversions while most SEO agencies are still debating whether AI search is real. This isn’t theoretical optimization – it’s performance marketing for the next era of search.
MINIMUM INVESTMENT $7,500
Your AI Search Audit Starts Here
Most brands are invisible in AI search and don’t even know it. Our AI Visibility Audit reveals exactly where you’re losing share of voice across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.
Here’s how it works:
- Apply & Analyze: We assess whether we’re the right fit to deliver real AI search visibility.
- Discovery Call: We dive into your goals, current search performance, and AI search opportunities.
- Customized Audit: You receive an AI visibility scorecard with A-F grades across all platforms plus prioritized actions.
Investment Details:
- Starting Investment: $7,500 for brands doing $2M+ in annual revenue
- Timeline: Complete optimization delivered within 45-60 days
- Ongoing: Optional monthly monitoring starting at $2,500/month
We work exclusively with profitable ecommerce companies in competitive markets. Fill out the form, and we’ll reach out within one business day.
DCP Is the Only SEO Shop I’ll Recommend
“I leveraged SEO to scale my own ecommerce business from 7 to 8 figures, and helped some of the biggest DTC brands in the world. I understand the nuances that make or break SEO.
DCP is the only SEO shop I’ll recommend to DTC ecommerce brands running Shopify. These folks know exactly what they’re doing — and they have proven that time and time again.”
Nick Eubanks
VP of Owned Media, Semrush
Frequently Asked Questions about AI Search and LLM Optimization
1. What do GEO, AEO, and LLMO actually mean?
GEO – Generative Engine Optimization – optimizes for AI-generated answers from ChatGPT and Perplexity.
AEO – Answer Engine Optimization – targets featured snippets and Google’s AI Overviews.
LLMO – Large Language Model Optimization – makes your content readable by the AI systems powering these tools. Together, they form comprehensive AI search engine optimization.
2. What’s the difference between AI search optimization and traditional SEO?
Traditional SEO targets Google’s search algorithm, while AI search engine optimization focuses on visibility across ChatGPT, Perplexity, Google AI Overviews, and other generative AI platforms.
These tools use different data sources, ranking factors, and citation methods than conventional search engines.
3. Can AI search optimization help if our traffic is already declining?
Absolutely. Many brands experiencing traffic drops are losing visibility to AI-generated summaries that answer questions without sending clicks.
Our generative engine optimization strategies help you get included and linked in those AI responses.
4. What types of businesses benefit most from AI search engine optimization?
We specialize in helping ecommerce companies with strong product-market fit and revenue momentum, especially those in competitive categories where early AI search visibility creates sustainable advantages.
5. Do you need access to our website and development team?
For complete AI search engine optimization implementation, yes. Especially for structured data and on-page technical changes.
However, we provide detailed implementation guides if your team prefers handling technical work internally.
6. How do you measure ROI for AI search optimization?
We track brand mention frequency, link attribution rates, and direct traffic from AI platforms.
While revenue attribution methods are still developing, we focus on visibility metrics that correlate with brand awareness and consideration – the same leading indicators that drive long-term organic growth.
7. What if AI search doesn’t become a major traffic source?
The optimization work we implement (structured data, content clarity, authority building) strengthens traditional SEO performance regardless.
You’re not betting everything on AI search, you’re future-proofing while improving current rankings.
8. What happens after the initial AI search optimization engagement?
You’ll have complete visibility benchmarks, a prioritized optimization roadmap, and measurably improved AI search presence. Many clients choose ongoing monitoring and optimization as AI platforms continue evolving rapidly.
The Search Behavior Shift Is Already Here
We ensure your brand gets recommended (with links and attribution) when AI tools answer buyer questions in your category – while protecting your existing SEO rankings and revenue streams through proven generative engine optimization strategies.