480K+
Organic sessions
Toronto DTC brand
109%
QoQ growth in organic clicks
6-month engagement
27/47
Target keywords on page 1
From zero rankings
67%
MoM revenue increase
By month 4
Three Problems We Solve First
Your category pages aren't structured for how Canadians search.
Most Shopify stores have collections built for merchandising. We restructure them around buyer search behavior, targeting terms like "best whey protein Canada" and "natural face moisturizer Canada" that drive bottom-of-funnel traffic.
Your brand has Ghost Rankings in AI search.
ChatGPT, Perplexity, and Gemini are answering purchase decisions in real time. Your content may be cited as a source while competitors get recommended instead. We find every Ghost Ranking and close them. Learn more about AI Visibility (GEO) →
Nobody owns the outcome.
You're spending on SEO and nobody can tell you why organic revenue was flat last quarter. We own strategy, execution, and reporting. One team. No handoffs.
480,000+ Organic Sessions for a Toronto DTC Brand
A Toronto-based adult wellness brand came to us with over 3,000 SKUs and flat organic traffic. Six months later:
- 27 of 47 target keywords hit page 1
- 14K+ new ranking keywords
- 8K+ new keywords on page 1
- 109% QoQ growth in organic clicks
- 67% MoM increase in revenue by month 4
How We Did It
Identified and created 12 new high-intent collections. Reorganized 3,000+ products into rankable hierarchies. Optimized for buying intent, not just category terms.
More Results
AED & Medical Equipment (Canadian DTC)
One /collections/aeds page now ranks on page 1 for 36+ buyer-intent keywords like "aed for sale canada." Organic sessions driving an AOV of $235, up from $191 the prior year.
Smart Home & Networking (Enterprise)
41 new collections launched. 3,687 new keyword rankings in Q1. $35K in LLM-referred revenue in a single quarter.
DTC Sleepwear (Shopify Plus)
6K+ total keywords. Organic revenue share from 14% to 27% on a single collection. Organic's share of total site revenue from 36% to 54%.
Built for Ecommerce. Nothing Else.
Ecommerce only. Maximum 15 partners.
Every framework, benchmark, and playbook is built for DTC and retail. Senior strategist on every account. 3–5 new partners per year.
Category-First methodology.
We structure your content around how buyers search your market. Not around your product catalog. That's what recaptures non-branded rankings and builds the topical authority that earns AI citations.
Cross-surface visibility.
Google organic, Google.ca, AI Overviews, ChatGPT, Perplexity. We monitor both global and Canadian rankings and optimize across every surface where your buyers search.
Backlinko's #1 recommended on-page SEO provider.
From collection pages to product descriptions, every page we optimize serves two audiences: the buyer searching your category and the systems deciding whether to show your brand.
Shopify SEO for Toronto and Canadian Brands
Most agencies treat Shopify like any other CMS. Shopify has structural constraints that generic agencies either don't know about or waste months learning on your dime. Collection architecture limitations, duplicate URL issues, restricted URL paths, app bloat.
DCP is a Shopify Plus SEO agency based in Toronto. We work with DTC and retail brands across Canada on the platform they already run on. Platform expertise isn't our pitch. It's why the work compounds.
Recognized by
"DCP is the only SEO shop I'll recommend to DTC ecommerce brands running Shopify. These folks know exactly what they're doing — and they have proven that time and time again."
Nick Eubanks
VP of Owned Media, Semrush
"Working with DCP resulted in some unexpected and happy-to-have pain points. We often find ourselves selling out of products or seeing a significant spike in sales for specific items. It's clear that DCP knows what they're doing."
Chad Graue
Digital Marketing Director, Seven Sons
Frequently Asked Questions
No. We're a Toronto-based ecommerce SEO agency but work with DTC and retail brands across Canada and North America. Toronto companies benefit from local market knowledge and time zone alignment, but our Category-First methodology works regardless of location.
Primarily Shopify Plus. We also work with enterprise platforms where the technical foundation supports our methodology.
Yes. Our GEO Intelligence Report audits your brand across 9 AI platforms and identifies every Ghost Ranking — where your content is cited but competitors are recommended. We close those gaps as part of every engagement.
We execute on day one. Audit, competitive analysis, and initial content briefs happen in parallel. Most agencies spend the first month in discovery. We use that time to ship Phase 1 deliverables while building the longer-term strategy alongside them.
No. We own strategy, execution, and reporting. What we need is a single point of contact who knows the brand and can make decisions without a committee.
Find out where you're visible, where you're invisible, and what it's costing you.
We take on 3–5 new partners per year.
Let's Talk