83-Point Website Health Audit
The complete picture of your site's technical health, and a prioritized plan to fix what's dragging down your rankings, revenue, and AI visibility.
Delivered alongside the GEO Intelligence Report. One diagnostic for Google, one for AI.
What the audit covers
83+ individual checks across 10 diagnostic categories, each scored and prioritized by impact on organic rankings and AI visibility:
Crawlability & Indexation
On ecommerce sites with thousands of product and collection pages, crawl waste is one of the most common, and most invisible, problems we find. We check robots.txt directives, sitemap accuracy, redirect chains, orphaned pages, and crawl budget allocation. Then we compare your sitemap against what's actually indexed and what's earning traffic.
Site Architecture & Internal Linking
Internal link distribution, link equity flow, high-traffic pages with weak internal support, and links pointing to broken destinations. Poor internal linking is why your best content ranks on page 3 instead of page 1. We map exactly where authority is leaking and where it needs to flow.
Onpage Essentials
Title tags, meta descriptions, H1 structure, image alt attributes, thin content, and pages competing for the same queries. These are the signals Google and LLMs read first. Missing or duplicate titles and images without alt text are problems that scale with your catalog, silently capping your rankings.
Permalinks & Canonicals
URL structure consistency, self-referencing canonicals, trailing slash handling, parameter URLs, and canonical conflicts. On platforms like Shopify where duplicate URLs are generated by default, this section alone often surfaces issues costing thousands of rankings.
Site Speed & Core Web Vitals
Image optimization, render-blocking resources, and PageSpeed scores across every page template your site uses. Not just the homepage. We test product pages, collection pages, and blog templates individually because performance varies wildly by template.
SSL, Security & Caching
HTTPS enforcement across all domain variations, mixed content detection, subdomain discovery, and caching behavior. Security gaps erode trust signals for both Google and AI platforms.
Trust & E-E-A-T Signals
Author presence and quality, author pages, social proof placement, and whether trust signals persist across key conversion pages or disappear where they matter most. LLMs weigh authoritativeness heavily when deciding whether to cite or recommend.
Usability & Accessibility
Mobile rendering across key page templates, 404 handling, site search behavior, privacy compliance, and accessibility baseline. These checks catch the UX issues that increase bounce rates and reduce the engagement signals Google uses for ranking.
Backlink Health
Broken backlinks losing external authority, link profile benchmarking against organic competitors winning your category, and toxic link identification.
Data Tracking & Manual Actions
Google penalties, GA4 implementation accuracy, goal and conversion tracking verification, traffic trend analysis across mobile and desktop, and identification of specific traffic drops tied to algorithm updates.
From Findings
to Roadmap.
Every finding is classified by severity (issue, warning, or notice) and ranked by revenue impact. The audit doesn't just tell you what's broken. It tells you what to fix first, what can wait, and what's already hurting your traffic and AI visibility today.
See our full methodologyWhere is your site technically broken, and what's it costing you?
A structured diagnostic covering all 10 categories, with every check mapped against how buyers actually search your category. Issues aren't flagged in isolation. They're connected to the rankings, traffic, and AI visibility they affect. A missing canonical tag isn't just a technical problem. It's a page that's splitting its authority and ranking on page 4 instead of page 1.
How does your technical foundation compare to competitors winning your category?
Competitive benchmarking across domain authority, internal linking depth, structured data coverage, and page speed. You'll see exactly where competitors have closed technical gaps you haven't, and where those gaps explain why they outrank you for the terms that drive revenue.
What specifically needs to change, and in what order?
A prioritized roadmap with every finding ranked by impact and effort. Quick wins flagged for immediate execution. Technical debt sequenced so nothing blocks the content and architecture work from building on itself. The roadmap is the operating document for the first 90 days of every engagement.
Built for the Complexity of Ecommerce
Ecommerce technical SEO is fundamentally different from what works on SaaS sites, publisher sites, or local businesses. Thousands of product pages. Faceted navigation generating hundreds of thousands of URL variations. Seasonal inventory changes.
Platform-specific constraints that generic agencies don't know about until they've wasted three months of your budget learning.
Faceted navigation and crawl budget.
Filter pages are the single biggest source of index bloat on ecommerce sites. Color, size, price range, brand. Every combination generates a URL, and most of them add zero search value.
Without proper controls, Google spends its crawl budget on 50,000 filter pages while your actual collection pages go weeks without being recrawled. We implement canonical tags, noindex directives, crawl controls, and URL parameter handling so search engines focus exclusively on pages that drive revenue.
Out-of-stock and discontinued products.
Every ecommerce site faces the same question: what happens when a product goes out of stock? The wrong answer costs rankings.
We build rules for three scenarios: temporarily OOS pages that retain rankings with soft signals, permanently discontinued products that redirect equity to the right category or replacement, and seasonal items that persist year-round with updated availability messaging. The rules are documented, automated where possible, and maintained as inventory changes.
Structured data at scale.
Product schema, collection schema, FAQ schema, review markup, breadcrumb schema, and rich product attributes across hundreds or thousands of pages. These are the signals both Google and LLMs need to parse, understand, and recommend your products.
Missing structured data is one of the most common drivers of Ghost Rankings: the AI reads your content but without clear structured signals, it recommends a competitor whose data is more parseable. We implement schema programmatically at the template level, not page by page.
Platform-specific optimization.
Shopify generates two URLs per product by default. Enterprise platforms often rely on JavaScript rendering that search engines struggle with. WooCommerce creates parameter-heavy URLs from its filtering system.
Every platform has technical constraints that affect crawlability, indexation, and structured data implementation. We know the constraints for each because we've fixed them dozens of times, and we build within them instead of fighting them.
Product feed hygiene.
GTIN accuracy, SKU management, product taxonomy, and inventory data quality. This data feeds Google Shopping, Google Merchant Center, and ChatGPT Shop recommendations.
Dirty product data doesn't just cost you Shopping visibility. It signals to AI systems that your catalog isn't trustworthy. Clean product feeds pay off across both surfaces.
Results
12K → 215K monthly organic visits.
A global electronics brand with 5,700+ indexable pages and significant technical debt: redirect chains, orphaned pages, and missing structured data across the entire product catalog. Technical fixes in Phase 1 unblocked the content architecture work that drove 97% non-branded traffic growth.
548% YoY organic revenue growth.
Same client, Q4 2025. The technical foundation we built in months 1-2 is what allowed the content and collection expansion in months 3-6 to scale instead of plateau. Technical SEO isn't the revenue driver. It's the multiplier.
$35K in LLM-referred revenue in one quarter.
12,142 new users from AI search, tracked and reported as a real acquisition channel. Built on structured data implementation and entity signal optimization that started in the technical audit.
Our Methodology
Technical SEO is Phase 1 of every engagement: the foundation that makes everything else scale. The 83-Point WHA runs in parallel with the GEO Intelligence Report and competitive analysis. Not sequentially. Findings feed directly into the execution plan that drives months 2-6.
See How We WorkRecognized by
"Working with DCP resulted in some unexpected and happy-to-have pain points. We often find ourselves selling out of products or seeing a significant spike in sales for specific items. It's clear that DCP knows what they're doing."
Chad Graue
Digital Marketing Director, Seven Sons
Frequently Asked Questions
83+ individual checks across 10 categories: crawlability and indexation, site architecture and internal linking, onpage essentials, permalinks and canonicals, site speed and Core Web Vitals, SSL and security, trust and E-E-A-T signals, usability and accessibility, backlink health, and data tracking. Every finding is scored by severity and ranked by revenue impact. You receive a sequenced action plan. Not a list of problems, but a clear order of operations with quick wins flagged for immediate execution.
The same technical gaps holding back your organic rankings are making your catalog partially invisible to LLMs. Without structured data, AI systems can't parse your products well enough to recommend them, even if they can read your content. Poor internal linking buries your deepest, most authoritative pages where no system can find them. Indexation issues erase entire sections of your catalog from AI altogether. Fixing your technical foundation closes Ghost Rankings alongside organic gaps because both surfaces read from the same signals.
Both. We deliver a prioritized roadmap, and we implement fixes directly as part of the engagement. Most partners choose done-for-you implementation because the fixes require technical expertise: schema markup, redirect mapping, canonical resolution, crawl budget optimization. We own strategy and execution in one place. No handoff to your dev team with a PDF of recommendations they'll never get to.
Free tools (Ahrefs, Semrush, Screaming Frog) are inputs to our process, not substitutes for it. They surface data. They don't tell you which of 500 flagged issues actually matter for your specific category, which ones are hurting your rankings versus which are cosmetic, or how those issues interact with each other. A redirect chain to a page with zero traffic is noise. A redirect chain to your highest-revenue collection page is an emergency. The audit is the analysis layer on top of the data, and the prioritization that turns findings into a roadmap.
We execute on day one. The 83-Point WHA runs in parallel with the GEO Intelligence Report and competitive analysis. Not sequentially. Most agencies spend the first month in discovery. We use that time to ship Phase 1 deliverables while building the longer-term strategy alongside them. Quick wins from the audit are typically implemented within the first two weeks.
Comprehensive audit at engagement kickoff, with quarterly health checks ongoing. Ecommerce sites change frequently: new products, seasonal pages, app installations, platform updates, inventory changes. Each change can introduce technical debt. Regular monitoring catches issues before they accumulate against your rankings and AI visibility.
No. The initial audit and fix cycle is the biggest lift, typically 4-8 weeks to resolve the highest-impact issues. But technical SEO is an ongoing discipline, not a project. New products create new pages that need schema. Platform updates change default behaviors. Competitor improvements raise the bar. We monitor and maintain your technical foundation throughout the engagement as part of the quarterly health checks.
Your site has technical debt. It's compounding against you across Google and AI search.
We take on 3–5 new partners per year.
Schedule a Discovery Call