83-Point Website Health Audit
The complete picture of your site's technical health — and a prioritized plan to fix what's costing you rankings, revenue, and AI visibility.
Delivered alongside the GEO Intelligence Report. One for Google, one for AI.
Where is your site technically broken, and what's it costing you?
A structured diagnostic covering indexation, crawlability, site architecture, Core Web Vitals, structured data, and content gaps. Mapped against how buyers actually search your category. Every issue flagged with its impact on rankings and AI visibility.
How does your technical foundation compare to competitors winning your category?
Competitive benchmarking across domain authority, internal linking depth, structured data coverage, and page speed. You'll see exactly where competitors have closed technical gaps you haven't.
What specifically needs to change — and in what order?
A prioritized roadmap with every finding ranked by impact and effort. Quick wins flagged for immediate execution. Technical debt sequenced so nothing blocks the content and architecture work from accumulating.
Built for the Complexity of Ecommerce
Ecommerce technical SEO is different. Thousands of product pages, faceted navigation, seasonal inventory changes, and platform-specific constraints. We handle:
Faceted navigation and crawl budget.
Filter pages that bloat your index without adding value. Proper canonical tags, noindex directives, and crawl controls so search engines focus on pages that matter.
Out-of-stock and discontinued products.
OOS pages that lose rankings vs. products that should be redirected vs. seasonal items that should persist. We build the rules and implement the redirects.
Structured data at scale.
Product schema, collection schema, FAQ schema, and rich attributes across hundreds or thousands of pages. The signals both Google and LLMs need to understand and recommend your products.
Platform-specific optimization.
Shopify's duplicate URL issues, enterprise platforms' rendering challenges. We know the technical constraints for each and build within them.
Product feed hygiene.
GTIN accuracy, SKU management, and inventory data that feeds both Google Shopping and ChatGPT Shop recommendations. Clean data helps you on both surfaces.
Our Methodology
Technical SEO is Phase 1 of every engagement — the foundation that makes everything else compound.
See How We WorkRecognized by
"Working with DCP resulted in some unexpected and happy-to-have pain points. We often find ourselves selling out of products or seeing a significant spike in sales for specific items. It's clear that DCP knows what they're doing."
Chad Graue
Digital Marketing Director, Seven Sons
Frequently Asked Questions
Indexation, crawlability, site architecture, performance, structured data, content gaps, and competitive benchmarking. All mapped against how buyers search your category. You receive a prioritized roadmap with every finding ranked by impact and effort.
The same technical gaps costing you organic rankings are making your catalog partially invisible to LLMs. Missing structured data, poor internal linking, indexation issues. AI search systems pull from the same content Google does. Fixing your technical foundation closes Ghost Rankings alongside organic gaps.
Both. We deliver a prioritized roadmap, and we implement fixes directly as part of the engagement. Most partners choose done-for-you implementation. We own strategy and execution in one place.
We execute on day one. The 83-Point WHA runs in parallel with the GEO Intelligence Report and competitive analysis. Not sequentially. Most agencies spend the first month in discovery. We use that time to ship Phase 1 deliverables while building the longer-term strategy alongside them.
Comprehensive audit at engagement kickoff, with quarterly health checks ongoing. Ecommerce sites change frequently — new products, seasonal pages, app installations — so regular monitoring catches issues before they compound.
Your site has technical debt. It's compounding against you across Google and AI search.
We take on 3–5 new partners per year.
Schedule a Discovery Call