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About Us

About Digital Commerce Partners.

Digital Commerce Partners is a content-driven SEO agency headquartered in Toronto, serving ecommerce brands across North America. We work with mid-market and enterprise ecommerce brands — DTC and retail companies who need a strategic SEO partner, not another agency to manage.

Google, ChatGPT, Perplexity, AI Overviews — where buyers find answers is changing, and your brand needs to show up in all of them.

Quick Facts
Our Origin

How We Got Here

DCP was co-founded by Jon Nastor, Brian Clark, and Tim Stoddart of Copyblogger — the platform VentureBeat called "the bible of content marketing." We took that methodology and pointed it at ecommerce, helping brands turn category pages, product content, and site architecture into compounding organic revenue.

Today, we're building visibility across every surface where buyers find answers — from Google to ChatGPT.

The People

The Team

Eight people. No layers. Every person here touches client work directly.

Jon Nastor

Jon Nastor

Founder & Head of SEO Strategy

"SEO is no longer just a ranking game. It's an information architecture game."

Jon leads SEO strategy hands-on across every DCP engagement. He hosts Hack the Entrepreneur (4.8M+ downloads) and has been featured in Backlinko, Ahrefs, and Foundr Magazine.

A former punk rock drummer, Jon spends his off-screen time doing volunteer bike deliveries, golfing, and playing fetch with his dog.

Johanna Nastor

Johanna Nastor

Director of Operations

"Great systems free people to do their best work."

Johanna is the operational core of Digital Commerce Partners, designing the systems, standards, and workflows that power a small agency to deliver outsize results. With over a decade in agency and marketing operations, she owns the full behind-the-scenes engine: from building the team and monitoring financials to setting up automations that make ambitious work possible.

When she steps away from the keyboard, you'll find her reading a sci-fi novel or making music that may never see the light of day.

Nik Trifonov

Nik Trifonov

SEO Strategist

"You can rank for anything. The question is whether it's worth ranking for."

Nik is an SEO Strategist who turns search data into sharp, revenue-focused strategy. He specializes in cutting through noise, spotting real opportunities, and building content ecosystems that drive qualified traffic instead of vanity metrics. From technical audits to high-intent keyword targeting, he approaches SEO like a growth engine, not a checklist.

Off the clock, Nik's usually watching football, getting out for a hike, working through a sci-fi book, or trying to cook something ambitious that may or may not require a backup dinner plan.

Wasim Kagzi

Wasim Kagzi

SEO Strategist

"SEO isn't just about rankings; it's about building lasting connections between brands and their customers."

Wasim is an SEO Strategist with over five years of experience helping businesses grow through organic search. He specializes in technical SEO, keyword research, and content strategy, uncovering hidden opportunities and building tailored plans that drive measurable impact. Wasim is also a contributing writer for Search Engine Land.

When he's not deep in Google Search Console or mapping out a new content strategy, you'll find him training for long runs, refining systems to optimize everyday life, or exploring new ideas at the intersection of SEO and AI.

Chelsea Clarke

Chelsea Clarke

Content Specialist

"You've got something to say. Let's find a way to say it better."

Chelsea is a writer, editor, and content strategist who has spent her career helping brands tell stories that connect. With a background in national magazines, B2B publications, and agency work, she brings a sharp editorial lens to SEO-driven content and brand voice development.

When she's not shaping strategy or tightening copy, you can find her in hot yoga, catching the newest horror movie in theatres, and buying more books than she can feasibly read over a lifetime. Drop her a line if you feel like talking Scrabble strategies.

Suzanne Robb

Suzanne Robb

Project Manager, PMP

"I'm always looking for ways to optimize how we work so we can deliver more, better, and faster."

Suzanne manages projects at Digital Commerce Partners, where she brings content strategies to life through Sprint planning, timeline coordination, and content planning. With over 20 years as a creative writer and editor, she brings both strategic organization and an understanding of content development to keep projects running smoothly from start to finish.

When she's not solving workflow puzzles at work, you'll find her tackling actual puzzles, building LEGO sets, baking something new, reading, or befriending the woodpeckers in her yard. She firmly believes that whether it's a project plan or a sourdough starter, the process matters as much as the result.

Aleksandar Stoyanov

Aleksandar Stoyanov

Senior On-Page Specialist

"To impress search engines, impress people first."

Aleks is the drivetrain between SEO strategy, content production, and clients' websites. With a decade of experience building websites, creating top-notch content, and crushing search, he finds innovative ways to create pages that leave a long-lasting impression.

Beyond the screen, you'll catch him in the workshop, playing with tools that can cut, burn, and electrocute in various ways. Sometimes, a decent piece comes out… more often just dust and noise.

Paula Vargas

Paula Vargas

On-Page SEO Specialist

"Details matter. In SEO, they're often what turns good performance into great results."

Paula is an SEO Specialist with experience across a wide range of industries. Currently focused on On-Page SEO, she specializes in refining site structure and optimizing content to improve performance, visibility, and user experience.

When she's not auditing pages or fine-tuning internal linking, you can find her testing new video games, scouting ideas for her next tattoo, reading thrillers, or attempting new skateboard tricks, sometimes successfully.

Recognized by

Semrush
Clutch
Backlinko
DesignRush
Google
Client Feedback

What Our Partners Say

"

Hands-Off Killer Content

"Their team became an extension of me and my business. DCP already had the system to create great content. All I had to bring to the table was the thoughts and expertise accumulated over the years. But the real magic is that DCP helped us not only get the right traffic, but they developed and set up an email opt-in and email sequence that translated into a 10X increase in our leads. At just six months, that's beyond impressive."

Chris Stanley

Founder, IA Path

"

Year One: Sales Up 124%

"After five years of wasting money on paid traffic, I've gotten way more results in one year with SEO and content marketing. In fact, our sales are up 124% in a single year. The right organic traffic is insanely effective at driving course sales."

Nathan Liao

Founder and CEO, CMA Exam Academy

"

Early Wins

"I love the report, love the early wins. I looked through the new and updated articles the other day and I was very impressed at how well everything is executed. CTAs, structure, tone, strategy – you nailed it all! I remain as excited about this as I've been since the start."

Levi Kujala

CEO, Tony's Acoustic Challenge

Find out if we're the right fit.

We take on 3–5 new partners per year.

Let's Talk