Jon Nastor
Founder & Head of SEO Strategy
"SEO is no longer just a ranking game. It's an information architecture game."
Posts by Jon
The Constraint Map: How DCP Audits LLM Visibility for Ecommerce
Constraint Mapping is DCP's audit process for finding where an ecommerce brand's content investment lands on the LLM citation surface—and where it doesn't. Here's the full method, run on two real brands.
Ghost Rankings: Cited by AI, Replaced by a Competitor
We tested 25 ecommerce brands across ChatGPT, Claude, and Perplexity. Most were invisible for the category queries their buyers actually use. Here's the data, the five patterns we found, and what they mean for your revenue.
DTC SEO Agency: Finding the Right Partner for Your DTC Brand
2025 was a wildly volatile year for search. But with volatility comes opportunity. Here are a few things we accomplished: We grew organic revenue for a luxury s...
Content Development Strategy: 12 Steps to Attract Customers
In this article, we outline our proven strategy for content development and how we use this to help our clients achieve organic traffic growth.
Content Marketing for Ecommerce: A 10-Step Playbook With Examples
A 10-step content marketing playbook for ecommerce brands—what to publish, where to focus, and how to turn organic visitors into customers. With examples.
On-Page SEO for Ecommerce: The Category-First Approach to Rankings and Revenue
On-page SEO for ecommerce works when it’s built around how buyers search the category, not around your product catalog. Here’s the Category-First approach to rankings and revenue.
Ecommerce Category Page SEO: Why Collection Pages Are Your Highest-Leverage Ranking Asset
Category pages capture the non-branded commercial queries that drive new customer acquisition. Here's how we grew Printfresh's organic search revenue by 24.2% YoY through category-first SEO, and drove 103% organic revenue growth for another brand through collection expansion.
What Is a Digital Consultant? (And Why You Need One)
A digital consultant can help your business achieve the growth you're looking for, while freeing up your own time to focus on your core strengths.
Best Organic SEO Services: No Hype, Just Traffic That Sells
Organic SEO services from Digital Commerce Partners offer tailored strategies for more visibility in search results. Learn about targeted website traffic!
The Lighthouse Conversion Model: Sell More Ecommerce Products with This 3-Stage Process
The Lighthouse Conversion Model is 3-stage method to generate traffic, build trust, and ultimately guide visitors to an ecommerce purchase.
Simple SEO and Content Marketing (Try This In Your Next Article)
When we merge SEO and content marketing, we tap into our ability to share our expertise and reach customers when they need our help the most.
What Is Creative Content and Why Is It Important for Your Business?
Creative content refers to the many types of media brands use to communicate with like blog posts, newsletters, podcasts, videos, webinars, etc.
The Importance of Thought Leadership Content
Thought leadership content is a strategy marketers use to position themselves as authorities or experts in a specific industry.
How to Build Profitable Online Courses
Online courses are one of the most popular forms of digital commerce today. Here's how to build yours for success.