Discreet Brand, Loud Results: DTC Ecommerce SEO Wins Big
27/47
wishlist kws
on Page 1
8K+
new keywords
on Page 1
480K+
organic sessions
The Problem
An established DTC brand in the adult wellness space faced low organic visibility despite a loyal customer base and thousands of products. In six months, we had hit their target goals:
- Owning the SERPs for a wishlist of 47 competitive keywords
- Enhance on-page SEO and site usability to enhance conversions and drive ROI
- Build a high-impact, low-risk, phased SEO strategy for sustained traffic and revenue growth
With a sensitive niche and high stakes, precision and care were non-negotiable. We moved intentionally, monitoring performance closely to avoid any dips in visibility or sales.
The Fix
Collection Expansion
We began by analyzing the brand’s niche, product offerings, and existing site architecture to develop a low-risk strategy for scalable growth. Our audit revealed opportunities to expand product collections in areas with high commercial potential. To enhance discoverability, we reorganized the site’s navigation to give these collections prominent placement, streamlining the user journey from homepage to conversion.
Keyword Mapping
We created a targeted, low-risk strategy for sustained results. Keyword mapping uncovered gaps in product collections, allowing us to highlight core products and optimize visibility. We also reorganized site navigation to showcase high-priority collections, improving user paths and search engine access.
On-page PDP Optimization
To boost the performance of individual product pages, we overhauled the internal linking structure at the PDP level. This included refining anchor text and linking logic to ensure key product pages received sufficient authority and context.
The Results
- 27 out of 47 wishlist terms now on Page 1
For example: (Adult content – click to revealsex toys, male sex toys, sex toys for women)
- +14K new ranking organic keywords
- 109% QoQ growth in organic clicks
- 8K+ new keywords on Page 1
- 1K+ keywords in Position 1
- 480K+ organic sessions on-site
A steady, strategic approach paid off—big time.
Takeaway
With thoughtful execution and ongoing refinement, even brands in highly competitive or sensitive niches can achieve measurable growth and dominate search without risking stability.
Sustainable, strategic growth delivers results that are as profitable as they are radical.
Ready for results like these? Contact us to see if we’re a fit.
Get more leads with less effort.
If you want a steady flow of targeted leads, we’ve got a proven process for driving organic traffic and converting it into qualified leads.