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  • of that link var li = link.parentElement; if (!li) return; // Only treat
  • with a submenu as a toggle // (Services is .wp-block-navigation-submenu, submenu items are .wp-block-navigation-link) if (!li.classList.contains(‘wp-block-navigation-submenu’)) { // Normal link, let it behave like a normal link return; } // At this point, we know it’s the parent item (e.g. “Services”) event.preventDefault(); var isOpen = li.classList.toggle(‘is-open’); link.setAttribute(‘aria-expanded’, isOpen ? ‘true’ : ‘false’); }); });


    • Feed Optimization That Converts:

    How 130+ Product Updates Doubled Google Shopping Revenue

    +120%

    YoY increase in

    Organic Shopping Revenue

    +138%

    increase in clicks

    through Google Shopping

    +107%

    increase in

    transactions

    130+ products optimized. One feed overhaul. Revenue more than doubled.

    The Problem: Great Products, Invisible in Shopping Results

    This regenerative farming company had everything: ethically raised, grass-fed meat, loyal customers, stellar reviews.

    But Google Shopping wasn’t delivering.

    Their product feed was generic and incomplete. Titles like “Ground Beef Bundle” told shoppers nothing. Descriptions were thin. Key attributes were missing.

    When customers searched “grass-fed ground beef 1lb,” competitors filled the results instead.

    The Fix: Feed Optimization Built for Shopping Success

    We overhauled their Google Merchant Center feed across 130+ products:

    • Restructured product titles to include brand, product type, key attributes, and weight
    • Enhanced descriptions highlighting ethical farming practices, health benefits, and usage suggestions
    • Aligned categories with proper Google product categories and clear hierarchies
    • Added product highlights to differentiate in Shopping results
    • Optimized product types for better categorization

    Rolled out in two stages: lower-priority products in early July, high-priority products finalized late August.

    Google Shopping Knowledge Panel showing improved product title and product highlights

    The Results: 2.2x Increase in Organic Revenue Over 3 Months

    Shopping Performance Growth

    Traffic & Engagement

    This wasn’t just visibility – it was qualified traffic that converted.

    Google Shopping Organic Traffic and Revenue Increase Year over Year

    71.5% increase in Organic Shopping revenue Year over year

    Products Performance in Google Shopping YoY

    48.2% increase in Organic Shopping revenue from Product Pages 

    Increase in Google Shopping organic traffic Year over Year

    Product title enhancements, descriptions, and highlights helped strengthen visibility for top-performing products. Clicks surged +35.9%, reflecting higher snippet quality and stronger buyer alignment across high-intent grass-fed searches.

    Food Industry Stats

    Takeaway: Your Feed Is Your Foundation

    130+ products optimized, one strategic feed overhaul. With no site redesign and minimal ongoing maintenance, this regenerative farming brand achieved dramatic growth: +120% in revenue, +138% in clicks, and over $71K in organic shopping revenue.

    That’s what proper feed optimization delivers.

    Want to turn your product feed into a revenue driver?

    Let’s talk.

    Get more leads with less effort.

    If you want a steady flow of targeted leads, we’ve got a proven process for driving organic traffic and converting it into qualified leads.

    Take The Next Step