15 Copy Editing Tips: Turn Your Content Into Shareable Art
What’s special about the compelling content you share on social media and email to your friends? Those articles serve an audience, not the content creator. Creative work that instantly captivates and holds attention influences someone’s life. So, you have to remember that transcribing the thoughts in your mind won’t always serve a B2C content marketing…
Business Blogging Guide: Get Results Without Perfectionism
Business blogging and the fear of criticism go hand in hand. Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your B2C content marketing. If you delay publishing your writing — while you try to improve your content before anyone else reads…
3 Ways to Persuade Someone to Buy From Your Online Store
You shouldn’t think about growing your website traffic. Actually, let me rephrase that: You shouldn’t focus on growing your website traffic. Especially if focusing on growing your traffic leads to superficial goals, such as clicks and views from people who are not the right fit for your ecommerce business and will never buy from you.…
Why You Think Content Marketing Doesn’t Work
You might want to take an extra sip of coffee before you read the next paragraph about content vs. content marketing. We’re going to start with a brief geometry lesson, but I promise it will be gentle. 🙂 All squares are rectangles, but not all rectangles are squares. Similarly, all content marketing is content, but…