Articles by the DCP Team

  • Keyword Cannibalization: Don’t Let Your Site Eat Itself

    Keyword Cannibalization: Don’t Let Your Site Eat Itself

    Do you ever wonder why your blog posts or site pages aren’t ranking despite all the effort you’ve put in?  Maybe you’ve spent hours researching keywords, writing creative content, and optimizing for SEO, but the results are disappointing. Your site might be cannibalizing itself. Keyword cannibalization might sound like something out of a dystopian thriller,…

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  • How to Build the Best Ecommerce Website Structure for SEO

    How to Build the Best Ecommerce Website Structure for SEO

    TL;DR Bottom Line: With 88% of shoppers abandoning sites after bad experiences, your ecommerce structure directly impacts revenue. Proper organization helps customers find products fast and signals search engines to rank your pages higher. The winning formula: Keep products within three clicks of your homepage, use clean keyword-rich URLs, and connect related items through strategic…

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  • Off-Page SEO for Ecommerce: Strategies to Boost Your Online Store’s Visibility

    Off-Page SEO for Ecommerce: Strategies to Boost Your Online Store’s Visibility

    “If you build it, they will come.”  This might be true in baseball movies, but when it comes to ecommerce, it couldn’t be further from the truth.  You might have an amazing store with top-notch products, but without the right strategies in place, no one’s going to see it. That’s where off-page SEO comes in.…

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