What is Google Search Operators?

Ecommerce SEO Glossary > General SEO > Google Search Operators


What You Need to Know about Google Search Operators

Find Indexed Pages Quickly

The site: operator shows all indexed pages for a domain, helping identify indexing problems or confirm new pages appear in Google’s index.

Identify Duplicate Content Issues

Using intitle: and intext: together reveals pages with similar titles and content across your site or competitor sites, exposing potential duplicate content.

Research Competitor Link Building

The link: operator (when combined with advanced search) helps uncover backlink sources competitors use, informing your link acquisition strategy.

Audit Title Tag Optimization

The allintitle: operator finds competing pages targeting the same keywords in title tags, showing how many sites compete for specific terms.

Discover Guest Post Opportunities

Combining inurl: with keywords like “write for us” or “guest post” identifies sites accepting contributions in your niche.

Uncover Indexation Errors

Using site: with -inurl: excludes specific directories, helping spot pages that shouldn’t be indexed or confirm proper noindex implementation.


Frequently Asked Questions about Google Search Operators

1. How do I check how many pages Google has indexed from my site?

Use site:yourdomain.com in Google search. The result count shows indexed pages, though it’s an estimate. Google Search Console provides exact numbers.

2. What’s the difference between inurl: and allinurl: operators?

inurl: finds pages with the term anywhere in the URL. allinurl: requires all specified terms to appear in the URL, returning fewer, more targeted results.

3. Can search operators help find broken backlinks to my site?

Yes. Use link:yourdomain.com or combine site: operators with your domain to find pages linking to you, then check for 404 errors or redirects.

4. Do search operators work the same way on Bing and other search engines?

Most operators work similarly across search engines, but syntax and functionality vary. Bing supports site:, inurl:, and intitle:, but not all Google operators.


Explore More EcommerCe SEO Topics

Related Terms

Local Queries

Local queries are location-specific searches triggering map listings and geographically prioritized results requiring specialized optimization.

Local queries

Gated Сontent

Requires user information before access. Prioritizes lead generation over search visibility since crawlers can’t index protected resources.

Gated Сontent

Dead-End Page

A dead-end page has no outgoing internal links to other site pages, harming user experience and SEO crawling.

Dead-End Page

Organic Search

Unpaid search results earned through SEO optimization, where rankings depend on relevance, authority, and technical performance rather than advertising spend.

Organic Search


Let’s Talk About Ecommerce SEO

If you’re ready to experience the power of strategic ecommerce seo and a flood of targeted organic traffic, take the next step to see if we’re a good fit.