What is Index?
An index is the massive database where search engines store and organize information about web pages they’ve crawled, enabling them to quickly retrieve relevant results when users perform searches. Getting pages successfully indexed is fundamental to SEO—unindexed pages cannot appear in search results regardless of their quality or optimization, making index management critical for search visibility.
Ecommerce SEO Glossary > Technical SEO > Index
What You Need to Know about Index
Crawling Precedes Indexing
Search engines must first crawl pages before adding them to the index, but crawling doesn’t guarantee indexing. Pages get indexed only when search engines determine they provide unique value and meet quality standards, with low-quality or duplicate content often crawled but excluded from indexes.
Index Status Verification
Google Search Console shows which pages are indexed and identifies issues preventing indexing like noindex tags, robots.txt blocks, or quality problems. Regular monitoring catches indexing issues that silently remove pages from search results, causing traffic loss.
Selective Indexing Decisions
Search engines don’t index every crawled page, actively filtering out thin content, duplicates, and low-quality pages. This quality control means sites must earn indexing through content value, not just technical accessibility, with algorithms constantly evaluating whether pages deserve index inclusion.
Mobile-First Index Priority
Google predominantly uses mobile page versions for indexing and ranking, even for desktop searches. Sites with poor mobile experiences or missing mobile content face indexing disadvantages that directly harm rankings across all devices.
Index Bloat Problems
Large sites with thousands of low-value pages waste crawl budget and dilute authority across too many URLs. Strategic deindexing of thin content, duplicate pages, and low-performing URLs through noindex tags or removal focuses crawler attention on pages that drive business value.
Indexing Speed Factors
New pages on established sites with strong authority typically index within hours or days, while pages on new or low-authority sites may take weeks. XML sitemaps, internal linking, and quality signals all influence how quickly search engines discover and index new content.
Frequently Asked Questions about Index
1. How do you check if pages are indexed?
Use “site:yourdomain.com” searches in Google to see indexed pages, or check Google Search Console’s Index Coverage report for detailed status. Search Console provides the most accurate data, showing exactly which pages are indexed and why others aren’t.
2. Why would Google not index a page?
Common reasons include noindex tags, robots.txt blocks, low content quality, duplicate content, slow server responses, or lack of internal links. Search Console’s Index Coverage report identifies specific issues preventing indexing for each affected URL.
3. Can you force Google to index pages?
You can request indexing through Search Console’s URL Inspection tool, but Google decides whether to index based on quality and relevance. Requests speed up discovery but don’t guarantee indexing—pages must meet quality standards to earn index inclusion.
4. How many pages should be in your index?
Index only pages that provide unique value to users and support business goals. More indexed pages isn’t inherently better—sites often improve performance by deindexing thin content and focusing crawler attention on high-value pages that drive traffic and conversions.
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