What is Panda?


What You Need to Know about Panda

Content Quality Standards

Panda evaluates content depth, originality, and expertise. Sites with thin, duplicate, or poorly written content typically see ranking drops, while comprehensive, well-researched content performs better.

User Experience Signals

This algorithm considers page layout, ad-to-content ratio, and navigation quality. Pages cluttered with excessive ads or disruptive elements often experience visibility losses in search results.

Site-Wide Impact

Unlike page-level penalties, Panda affects entire domains. Low-quality content on one section can drag down rankings across the entire site, making comprehensive content audits essential.

E-E-A-T Alignment

The update emphasizes Experience, Expertise, Authoritativeness, and Trustworthiness. Content should demonstrate clear author credentials, factual accuracy, and genuine knowledge to satisfy Panda’s quality thresholds.

Recovery Requirements

Sites hit by Panda need substantial content improvements, not quick fixes. Recovery involves removing thin content, improving existing pages, and establishing consistent quality standards across the site.

Ecommerce Considerations

Product and category pages must balance SEO optimization with genuine value. Thin product descriptions, duplicate manufacturer content, and template-heavy pages are common Panda triggers for ecommerce sites.


Frequently Asked Questions about Panda

1. How do I know if Panda affected my site?

Check Google Search Console for traffic drops correlating with known Panda update dates. Site-wide ranking declines, especially for previously strong pages, indicate potential Panda impact.

2. Can individual pages trigger a site-wide Panda penalty?

Yes, low-quality content in one section can affect your entire domain’s rankings. Sites need consistent quality standards across all pages to avoid site-wide ranking suppression.

3. How long does Panda recovery take?

Recovery requires Google to recrawl and reassess your site, which can take weeks to months after improvements. Consistent quality upgrades across the site are necessary for sustained recovery.

4. Does Panda still matter since it’s part of the core algorithm?

Absolutely. Panda’s quality standards are now fundamental to how Google ranks content. The principles remain active in Google’s core algorithm, continuously evaluating content quality for all sites.


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Related Terms

Core Update

Google’s broad algorithm adjustments that periodically reshape rankings by refining how quality, relevance, and user value are assessed.

Core Update

Google Sandbox

Observed delay in rankings for new websites during their first months, despite proper SEO optimization and quality content.

Google Sandbox

Google Algorithm

Complex ranking systems analyzing content quality, technical performance, and user experience to determine which pages appear in search results.

Google Algorithm

E-E-A-T

Google’s content quality framework assessing Experience, Expertise, Authoritativeness, and Trustworthiness used by Quality Raters.

E-E-A-T


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