Articles by the DCP Team

  • Ecommerce SEO: How to Optimize Your Online Store for Maximum Traffic and Sales

    Ecommerce SEO: How to Optimize Your Online Store for Maximum Traffic and Sales

    Running a successful ecommerce store isn’t just about having great products or a sleek design.  If your store doesn’t appear in search, most shoppers will never know it exists.  That’s where ecommerce SEO comes in.  It’s what connects your store to the right kind of traffic, from visitors who buy products. I’ve helped ecommerce brands…

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  • Keyword Mapping for SEO: A Smarter Approach to Better Rankings (2026 Edition)

    Keyword Mapping for SEO: A Smarter Approach to Better Rankings (2026 Edition)

    TL;DR Bottom Line: When your pages compete against each other for the same keywords, you lose traffic and revenue—keyword mapping stops this by assigning specific terms to individual pages so each one ranks for what it should. The strategy works by matching primary keywords to category pages, long-tail terms to products, and intent-specific keywords to…

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  • Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!

    Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!

    SEO isn’t optional—it’s essential for Shopify success in 2025. The ecommerce landscape is more competitive than ever, and search engines remain the top source of organic traffic.  Shopify offers a strong foundation, but true optimization requires more—fine-tuning site speed, structured data, content, and internal links. As part of our Shopify SEO services, I’ve helped countless…

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  • How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    How to Fix and Prevent Duplicate Content on Your Ecommerce Site

    Duplicate content is a stealthy SEO killer. It silently tanks your traffic, confuses search engines, and leaves your site struggling for visibility. The result? A traffic ghost town, low on visitors and even lower on conversions. But even though duplicate content can hurt you in the short term, this doesn’t have to be a rankings…

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  • Ecommerce SEO Checklist 2025: 22 Steps to Drive Traffic and Improve Rankings

    Ecommerce SEO Checklist 2025: 22 Steps to Drive Traffic and Improve Rankings

    Does your ecommerce store feel like a hidden gem? You’ve got a stunning design, stellar products, and a user-friendly experience—but none of it matters if your customers can’t find you. With the right SEO strategy, your store could outperform a mountain of competitors and scoop up endless potential missed sales. This isn’t just about keywords…

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