Articles by the DCP Team

  • DTC SEO Agency: Finding the Right Partner for Your DTC Brand

    DTC SEO Agency: Finding the Right Partner for Your DTC Brand

    2025 was a wildly volatile year for search. But with volatility comes opportunity. Here are a few things we accomplished: These results came from understanding something most ecommerce SEO agencies miss: Direct-to-consumer (DTC) brands don’t operate like traditional retailers, and the SEO strategy shouldn’t either. Direct-to-consumer brands face customer acquisition cost (CAC) pressure that retailers

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  • Google Merchant Center for Organic Traffic: High Value Clicks For Free

    Google Merchant Center for Organic Traffic: High Value Clicks For Free

    TL;DR About Merchant Center Bottom Line: Google Shopping captures a third of retail searches and generates 2-3X more revenue per session than organic search. If your products aren’t in Merchant listings, you’re invisible to ready-to-buy shoppers. Success requires both structured data for discovery and Google Merchant Center for real-time control. Most stores fail by creating chaotic

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  • Ecommerce SEO: How to Optimize Your Online Store for Maximum Traffic and Sales

    Ecommerce SEO: How to Optimize Your Online Store for Maximum Traffic and Sales

    Running a successful ecommerce store isn’t just about having great products or a sleek design.  If your store doesn’t appear in search, most shoppers will never know it exists.  That’s where ecommerce SEO comes in.  It’s what connects your store to the right kind of traffic, from visitors who buy products. I’ve helped ecommerce brands

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  • Best SEO Services: Find the Right Fit for Your Business

    Best SEO Services: Find the Right Fit for Your Business

    Looking for the best SEO partner? Well, here’s what most guides about “best SEO services” won’t tell you: there’s no perfect fit. The right SEO agency for a local plumber is completely wrong for a SaaS startup, and what works for an enterprise retailer might be overkill for a growing D2C brand.  Success in SEO

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  • Best Ecommerce Content Marketing Examples That Boost Traffic

    Best Ecommerce Content Marketing Examples That Boost Traffic

    When it comes to ecommerce content marketing, it might surprise you to know that the most profitable content on your site probably already exists. While many brands chase viral blog posts and trending topics, the real opportunity is likely hiding in plain sight. Take one of our clients in the smart home space. Instead of

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