Articles by the DCP Team

  • 3 Ways to Persuade Someone to Buy From Your Online Store

    3 Ways to Persuade Someone to Buy From Your Online Store

    You shouldn’t think about growing your website traffic. Actually, let me rephrase that: You shouldn’t focus on growing your website traffic. Especially if focusing on growing your traffic leads to superficial goals, such as clicks and views from people who are not the right fit for your ecommerce business and will never buy from you.…

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  • What Is Topical Authority? Build Trust with Expert Content

    What Is Topical Authority? Build Trust with Expert Content

    Have you ever been to a dinner party and found yourself stuck talking to a “know-it-all”? They can prattle on about anything and everything, yet when you really listen, it’s clear they’re making it up on the fly. In the world of SEO and content marketing, being seen as a credible expert, or having topical…

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  • Best Organic SEO Services: No Hype, Just Traffic That Sells

    Best Organic SEO Services: No Hype, Just Traffic That Sells

    Organic SEO services help you craft strategic marketing plans that lead to more visibility in search results. When search engines like Google and Bing display the content you create more prominently, customers are more likely to find your website before they find your competitors. Sound too good to be true? That’s why you might be…

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  • SEO for Ecommerce Product Pages: 11 Tips to Win Customers

    SEO for Ecommerce Product Pages: 11 Tips to Win Customers

    Embarking on optimizing ecommerce product pages can be as detailed and rewarding as planning a perfect beach getaway.  Just as you’d meticulously choose a sun-soaked destination, your digital storefront requires a strategic approach to ensure your products shine bright on search engines and entice shoppers.  From how you categorize your offerings to how users navigate…

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  • Ecommerce Schema for Product Pages: Boost CTR & Conversions

    Ecommerce Schema for Product Pages: Boost CTR & Conversions

    You want the stars. You want the dollars. You want your products shown in all their colors.  If you want to jazz up your product pages and outshine all your competitors in Google Search, you need ecommerce schema!  The schema markup (AKA structured data) is a piece of code that provides Google and other search…

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